Marketing, Media & Privacy - 22 May 2018

 

ExchangeWire
IBM
Media Partner
Sponsor

 

On 22 May, three days before The General Data Protection Regulation (GDPR) comes into force, Marketing, Media and Privacy (MMaP) brings together leading experts to discuss the future of media and marketing in a post-GDPR world and the evolutions we will see in the following 12 months as GDPR comes into full effect.

 

Questions that will be answered on the day

  • Does GDPR offer a real chance of transparency? Or will there always be smoke and mirrors?
  • Can new technology really protect privacy, build trust and drive competitive advantage?
  • Has GDPR killed programmatic trading?
  • What are the best ways to ask for consent, and once you have it what do you do?
  • Can trust and engagement be built with pseudonymity, transparency and accountability
  • Legal-speak has made privacy unusable. Can we rescue privacy from the lawyers?
  • GDPR has made targeted media risky, can trade associations help de-risk?

Be prepared to hear some lively debates, controversial views and case studies that reveal how brands and publishers plan to use compliant data for media and marketing.

 

Who Should Attend?

The huge and still uncertain impact of GDPR and the vital significance of the topics being debated make this event important to anyone in a leadership position within marketing and media.

This is an event for anyone whose business depends on buying or selling targeted digital advertising. Marketing Media and Privacy is specifically aimed at: senior marketers, data scientists and DPOs within consumer brands; the senior commercial and sales team at digital media brands; and the commercial leadership of media agencies.

 

Agenda

Time
Session
8:30
Registration
9:00
Welcome address from event partners, IBM, Kantara Initiative and The Trust Bridge
Steve Norledge, GDPR Leader, IBM, UK & Ireland
Colin Wallis, Kantara Initiative
Penny Hayes, The Trust Bridge
9:50
Will GDPR drain the digital media data swamp?
Moderated by David Clayton, MD, TrueNorth
Panellists:
Richard Reeves, MD, AOP
John Broughton, Consultant
Guy Beresiner, GDPR Practitioner
10:35
Coffee and networking
11:00
How personal data are currently misused in online advertising
Dr Johnny Ryan explores why consent will not be given for adtech, and how online
media and advertisers can avoid using personal data entirely
11:30
Can new technology really protect privacy, build trust and drive competitive advantage?
Moderated by Carol Tullo, Associate Consultant, Trust Bridge
Panellists:
Simon Crossley, Director of Engineering, MyLife Digital
Dr Rachel O’Connell, Co-Founder, Trust Bridge
Mark Lizar, CEO Open Consent
Rupert Graves, CEO, AdUnity
12:30
Lunch
14:45
Coffee and networking
15:00
Will GDPR make privacy more understandable and how can standards help?
Moderated by Greg Campbell, IBM UKL Governance, Regulatory and Legal Consultant
Panellists:
Colin Wallis, Executive Director, Kantara Initiative
Zach Thornton, External Affairs, DMA
Rupert Graves, CEO, AdUnity
15:45
What role will codes of conduct play?
Moderated by David Hall, Martech Services Expert
Panellists:
Richard Reeves, MD, AOP
Zach Thornton, External Affairs, DMA
16:30
Close and Networking

 

Please bookmark this page and return regularly. It will be updated with additional keynote speakers and content as they are confirmed.

 

Speakers (Click on Speaker for Bio)

Mary Keane-Dawson, Co-Founder and CEO
Dino Myers-Lampety, Managing Director, MullenLowe Mediahub
Dr. Johnny Ryan
John Broughton, Marketing Consultant
Zach_Thornton
Richard Reeves, Managing Director, AOP
Paul Gubbins, Head of Programmatic, Unruly
Alasdair Cross, Commercial Director, Plcompli
Vincent Potier,Founder, London Digital Ventures Limited,Advisor, Connect Digital partners
Can Huzmeli, GDPR Programme Manager, Skimlinks
David Clayton, Founder and Managing Director, True & North
Lyndsi Plummer, Associate Director, Platform and Capabilities, Accuen
Dr Rachel O’Connell,  Chief Information Officer, The Trust Bridge
Penny Heyes
Carol Tullo LLB Barrister Associate Consultant of The Trust Bridge
Colin Wallis, Executive Director, Kantara Initiative
Carol Tullo LLB Barrister Associate Consultant of The Trust Bridge
Lloyd Greenfield, Client Partner, The Programmatic Advisory

More to be announced soon

 

Event Partners
Kantara Initiative
open consent
adunity
the trust bridge

 

To request an invoice for tickets, please contact Penny Heyes penny.heyes@thetrustbridge.com

 

 

About Marketing Media and Privacy 2018

Marketing Media and Privacy 2018 is brought to you by an exclusive team of digital advertising, privacy specialists and senior business strategists from Kantara Initiative, Open Consent, The Trust Bridge and AdUnity. The event marks the week of GDPR enforcement and asks whether GDPR will really usher in a new era of digital privacy and be as disruptive as many people say.

MMaP 2018 takes a digital marketing and media perspective of GDPR. We will look at what GDPR was intended to achieve: protect consumer privacy, inspire technology innovation, stimulate new business models, encourage codes of conduct, support the use of industry standards and provide one of the main building blocks for the Digital Single Market. Will this happen? Has this happened? What is really happening? Marketing Media and Privacy 2018 is the best place to evaluate the real impact of GDPR and where it is taking the industry.

At the event, speakers, panellists and delegates from the industry are encouraged to engage in frank and mutually beneficial dialogue with each other as well as with a host of privacy regulation and privacy standards experts.

About Kantara Initiative

Kantara Initiative is an ethics based, mission-led non profit organization passionate about giving control of data back to people. It provides real-world innovation and development of specifications and conformity assessment programs for the digital identity and personal data ecosystems. Beyond its flagship Identity Assurance Trust Framework, developing initiatives including Identity Relationship Management, User Managed Access (EIC Award Winner for Innovation in Information Security 2014), Identities of Things, and the Consent Receipt, Kantara Initiative connects a global, open, and transparent leadership community, including CA Technologies, digi.me, Experian, ForgeRock, Internet Society, Nomura Research Institute, and SecureKey Technologies. More information is available at https://kantarainitiative.org/.
Follow Kantara Initiative on Twitter — @KantaraNews

 

To request an invoice for tickets, please contact Penny Heyes penny.heyes@thetrustbridge.com